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The Project Crimson Trust is a charitable conservation trust established in 1990 when it became apparent that many pohutukawa and Rata trees around the country were being wiped out. It is dedicated to fighting for the survival of the trees and has attracted strong national support in its bid to enable both species to flourish again in their natural habitat.
In 2012, Rata partnered with the trust and through annual fundraising will help Project Crimson to plant native trees specifically in the Wakatipu Basin.
“There is obviously strong synergy between Rata restaurant and the work of the Trust and we want to participate and use our brand to promote its projects,” says Fleur Caulton. “Our catchline is ‘Uniquely Southern’ which signals our absolute love for the south and its environment and that particularly includes native trees like the Rata.”
Rata restaurant’s feature wall is a stunning image of the rata in its Wakatipu landscape at the head of the lake and the goal is to help heighten appreciation locally of the significance of the species.
“We think this is a good starting point and we expect great support from both our local customers and visitors who like the idea of helping preserve this important part of New Zealand’s heritage. The Trust has made a lot of progress nationally in planting both pohutukawa and Rata trees, as well as co-ordinating a range of maintenance and protection programmes and promoting public education but it needs on going assistance.”
Project Crimson has a significant focus in schools throughout the country encouraging children to take pride in their environment and New Zealand’s native flora.
“We hope to use our excellent community contacts to get schools in our region involved and raise awareness of Project Crimson’s fantastic work as a leading conservation organisation,” says Caulton.